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I wasn't kidding when I said that good things are coming to a beauty department near you. That seems to be especially true for the drugstore lately. Turns out, Neutrogena wasn't about to be left out of the new product release action.
While perusing the aisles at ULTA, I stumbled on their new Hydro Boost Hydrating Concealer ($12.99, 0.12 oz). I was immediately struck by how similar it was to a certain high end concealer stick. See if you can guess which one just from looking at the picture below.
If you didn't scroll down to see the next picture and guessed Benefit Fake Up concealer ($24. 0.12 oz), then we're on the same wavelength. So you know I had to take it home with me and put it to the test.
But before we check out how the two compare. Let's read a little bit about what Neutrogena's Hydro Boost concealer claims (from Neutrogena's site):
Neutrogena® Hydro Boost Hydrating Concealer applies flawlessly to help mask imperfections. The non-greasy, lightweight formula glides onto skin providing silky-smooth, natural-looking coverage. The unique hydrating core is designed to instantly quench skin.Now that we know what we're supposed to expect, let's pit these two products against each other and see what we find. Is the Neutrogena Hydro Boost a dupe for Benefit's Fake Up? Let's find out!
- With purified hyaluronic acid
- Blends effortlessly to hide dark circles for a fresh look all day
- Oil-free, non-comedogenic
- Ophthalmologist tested: safe for sensitive eyes & contact lens wearers
- Available in 5 blendable shades
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*Disclosure of Material Connection: Some of the links in the post above are "referral links" or “affiliate links.” This means if you click on the link and purchase the item or sign up for a service, I will receive an affiliate commission or referral rewards. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”