As you may remember, I got a couple of nail polishes in my Influenster Viva Voxbox recently. They were from the brand Pure Ice, which is actually new to me. I don't have any of their polishes in my collection. But a quick web search, let me know that this brand has more than 100 colors to choose from! They're available at Walmart and retail for $1.69 (this explains why I haven't come across them before, as I'm a bit of a Target snob).
I was immediately drawn to the shade After Hours. The color reminds me of one of my favorite summer polishes: Sinful Colors Thimbleberry (and Butter London's Macbeth if you want to shell out more money). It's not exactly the same, but it's very close. After Hours is just a touch more red.
Seche Clear base coat, Pure Ice After Hours (2 coats), Seche Vite top coat
Formula wise, I was pretty impressed. I wasn't sure what to expect from the brand, since I'd never tried it. It was thin and easy to apply over my nails without being overly watery or streaking. It also had nice pigmentation. I could've stopped at one coat if the formula was a bit thicker. But since it's on the watery side, I added the second coat to make my manicure more chip resistant. Plus, adding that extra coat made it a little more vibrant.
I also got pretty average wear from it. It lasted four days before any large chipping. Before that, there was only a little tip wear. Keep in mind, those were four days of being gentle on my hands -- less typing, dish washing, etc. I always get a day or so more wear on my polish on gentle-hand days.
All in all, this seems like a nice brand. And at the price point, I may just need to brave a Walmart to grab a few more colors.